MEET THE BLACK SHEEP

Art Director

Áine graduated from the National College of Art & Design in 2017, having obtained a joint honours degree in Fine Art Painting and Visual Culture. Since then, Áine has worked in multiple industries such as construction, banking, and most recently, in the Royal College of Surgeons, as a programme co-ordinator. Áine has an ongoing love for creativity and art. This mixed with her professional experience, makes her a personable and talented Art Director. She has had some of her previous work published by Her.ie and Irish Life. She prides herself for her inviting personality, and the ability to have fun while getting the work done concisely and professionally.

Art Director

Natalie has always had a passion for art and design and a desire to pursue a creative career. Natalie studied Art at IADT. There she became interested in print, photography and digital media. After graduating, Natalie began work as an assistant graphic designer allowing her to enhance her editing skills, becoming efficient in Adobe Photoshop and Adobe Illustrator and learning to work with clients on creative briefs and designs. Before enrolling on the MSc in Advertising at TU Dublin City Campus, she completed a Higher Diploma in Digital Content Creation for Business at IADT where her interest in art direction and digital marketing began to develop. She has a keen interest in graphic design and creating visual imagery, with experience managing social media for a business account and generating graphic posts. This has led to Natalie studying advertising as a creative and she will continue to use her artistic vision as an art director in the industry.

Copywriter

After completing a degree in fine art back in 2016, Connor went on to work a series of jobs, including but not limited to, curator, maintenance technician, commis chef, security guard, sales assistant, labourer, English language teacher, kitchen porter and a spot as the unfortunate entertainer sweltering inside an animal suit at a children’s play centre. His motto ‘A B C’, always be chasing (paper), Connor spends his downtime magnet fishing, flipping auction purchases, making knives and painting (he was due to appear on portrait artist of the year, but Covid came in clutch to save him from embarrassment). In 2020 Connor attempted to teach himself copywriting so he could make some beer money on Fiverr, spending time rewriting old sales ads and the entirety of Gary Halbert’s ‘The Boron Letters’ by hand before he realised he could go and study advertising, and afterwards he could get a job and work in an actual office! This varied life experience, a creative, extremely curious mind and a love of problem solving all led Connor towards a career in advertising as a copywriter.

Copywriter

Zoë studied economics and psychology in her undergraduate degree in UCC. Knowing she wanted to pursue a career in marketing, she chose these subjects to understand them from the ground up. It was there she realized she wanted more from life creatively, which led her to TU Dublin. Advertising at TU Dublin fused Zoë’s love for film, TV, music, and art with her brains for marketing. It was in this course Zoë discovered her passion for copywriting. Copywriting is the perfect fit for Zoë as she has always had a deep interest in understanding the mind of the consumer. And how to communicate with them on a real, emotional level. She enjoys copywriting as it gives her a chance to put her mind to something creatively. To boil an idea down to a simple phrase, which packs a punch. She thrives when working with others. She is a team player, always wanting to bounce ideas off one another to create something special.

Strategist

Yvana, born in Bolivia, proud of her Latin roots, is a passionate marketer and traveller who loves cultural diversity, fascinated by the human mind, psychology has also captivated her interest over the last years. She has visited many countries in continents such as Asia, Europe and South America and speaks English and Spanish. Having years of experience in marketing and advertising for the Latin Market, managing campaigns, brand strategy and planning, with strategic thinking, high level analytical skills and creative abilities. She is a reliable, sensible, self-motivated person who works well under pressure, and is always open to new challenges.

Media Planner

Her curiosity and sharp attention to detail, combined with her creativity and can-do attitude, make her the perfect media planner. Born and raised in New York, Sarah is fresh from her undergrad in Accounting in IT Sligo. She loves numbers and the technical side of things. However, she was looking for a career that would allow her to be more creative. Hence, her love for media planning was born. In her free time, she loves to travel and explore new places, but nothing makes her happier than sitting with a cup of tea and her cat, Pepper, curled up next to her.

Strategist

Diverse life experience, work history and having innate curiosity primes Seán for success as an inquisitive and dynamic strategist. Since completing his undergrad in Business and Management Seán has worked in numerous industries from hospitality, the military, resource extraction and education. This combined with years spent overseas in Asia and mainland Europe gives him a unique perspective on different walks of life that you’d fail to find elsewhere. His desire to understand the world and the people that make it up has driven him to pursue strategy as his career.

 

Account Executive

Lauren is a current MSc in Advertising Executive and a recent graduate of International Business with advanced languages of French and German in TU Dublin City Campus.

Having spent a year abroad immersing herself in the culture of Versailles, Paris, not only did Lauren fully develop her French language skills, but she also continued practising German. In Versailles, she taught English as a language assistant and simultaneously conducted research for her business project investigating the luxury fashion marketing sector in Paris. Lauren is an extremely ambitious and optimistic individual who seeks out new challenges. She has received an award for completing a CPD App Development module during her first year of her undergraduate degree as well as a Digital Marketing module online during 2020. 

Lauren approaches challenges with a can-do attitude, collaborates as a team player and uses effective communication skills. 

She aims to grow upon the skills she has established from her qualifications, languages, and her four years of customer-facing retail experience to embark on a career in the marketing and advertising field.

Strategist

As a psychologist, she has an amazing human sensitivity in understanding what’s behind the behaviours and beliefs of consumers and succeeds at connecting that to a wider cultural view. Passionate about cultural shifts, transformations, and trends, she keeps the whole team aware of what’s happening and brings great opportunities to have impactful initiatives and unique territories that can spark creative ideas.