THE brief

The MSc in Advertising class of 2022 have been split into two groups and been provided with a brief, from a real client, and have been given the opportunity to create a campaign from start to finish. The process will involve developing, planning, and executing a complete marketing communications campaign.

Each agency will be required to demonstrate its ability to conduct primary and secondary research, develop a strategic plan, execute a creative brief, and devise a detailed media schedule.

Both agencies have been set a five-week time frame, by the end of which they are expected to produce a thirty minute presentation supported by a comprehensive pitch document.

This process will culminate on Thursday the 9th of June, in the presence of TU Dublin City Campus alumni and staff, as well as members of the Irish advertising industry.