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Eimear has a background in both Fashion Industry Practice and Creative Cultural Industries, which she studied at DIT. These areas of study have informed her interest in advertising, looking at where culture and people collide with business and trends. An art director with a strong personal aesthetic, Eimear loves clothes but isn’t necessarily bothered by what’s fashionable. As an art director, Eimear has a flexible style and her aim is always to create work and communicate ideas that perfectly serve the campaign message. With something of a taste for danger, Eimear often spends her weekends dirt-biking or attending motorsports, where she stands slightly closer to the track than most. Eimear Boushel-Payne Art Director

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